It is strongly recommended to maintain your contact list regularly. Over time, contact lists can become outdated or ineffective if contacts abandon their email address or lose interest in your content.

“Cleaning” your contact list lets you identify and remove contacts who are inactive or not interested in your latest emails.

When you send campaigns only to active, interested contacts, your engagement metrics such as open and click rates improve. This tells mailbox providers (such as Gmail, Microsoft, etc.) that recipients welcome your emails. Your deliverability improves and your campaigns perform even better.

Recognising low-interest, low-quality contacts:

Every contact list is unique, and the value of a contact depends on your industry. However, several common criteria can help you identify contacts by quality: engagement, date added and address type. If you have used Sparrow Mailingfor a while to collect contacts and send email campaigns, your usage data can help you filter contacts by these criteria. You can then identify your low- and high-quality contacts. If you have not yet sent emails to your contacts via Sparrow Mailing, you can also filter contacts in another application using the same kind of information from your old email server or your own records.

Date of last email opened or clicked

Contacts who ignore your emails by choosing not to open or click them are showing a lack of interest in your content or business. Take this opportunity to refocus your efforts on contacts who are more interested in what you offer! When you apply this filter to your list, a good rule of thumb is toremove contacts who have not opened an email in the last six monthsor who have not clicked in the last year.

Date added to your contact list

Contacts added to your list more than two years ago are less likely to interact with your emails. For broader sorting, exclude contacts that are more than two years old, or those that are more than two years old and have not made a purchase. Combine the “Date added” criterion with the “between” criterion to identify contacts added during a given period.