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Yanis

Welcome to Sparrow,

Do you have any questions? We would be happy to chat with you!


No, you are not limited by the number of characters. If your message has more than 160 characters, it will be the size of 2, 3 or more SMS (so you will use more credits: 2 times more, 3 times more, etc.).

In step 2 of creating your SMS campaign, we show you the number of characters used and the number of SMS that will be charged.

How many characters can my SMS have?
The number of characters in your message, or the size of your text, depends on the encoding chosen when you send your SMS:
  • SMS with standard ISO-8859-15 encoding: 160 characters maximum per SMS, then automatic concatenation of the text on the user's device up to 5 concatenated SMS,
  • Unicode SMS: 70 characters maximum; one SMS is charged per recipient for every 70 characters, and all Unicode characters, including emojis, are supported.
What about “special” characters?
  • The following characters count double when calculating the size of your text: { } € [ ] ~ ^ ¨ | €
  • There are also “substitutable” characters, such as ç, ê, ë or ô, which do not exist in the GSM character set.

Contact us to make your email campaign a success.