Find out why the timing of your newsletter is crucial

The content and personalisation of emails such as newsletters are very important, but if your emails aren't read, they are of little use. To optimise opens and clicks, choose the best time to send.

What is the best time to send a newsletter

• 85% of opened marketing emails are sent during the week rather than at the weekend;
• Tuesday and Wednesday are the days when your emails are most effective;
• 10 am and 2 pm are generally the best times for a successful newsletter;
• Every contact list is unique, so it is important to know how to target it.