What is the difference between mailing and emailing? The underlying concept is the same: sending promotional messages to prospects or customers. The term e-mailing is used specifically when talking about electronic direct mail (emails), whereas the term “mailing” applies more generally to the mass sending of promotional mail.

A message or a personalised offer in the letterbox or the inbox: we are all used to receiving “mailings”, whether physical or electronic. Often used for prospecting, mailing is also used to build customer loyalty for a brand.