We will notify you of your WhatsApp account's quality rating and status by email.

Quality ratings

The quality rating shows how your customers have received your messages over the last 24 hours. There are three different messaging quality states:

Green: high

Yellow: medium

Red: low

Status

Phone numbers can have many statuses listed, such as Disconnected, Pending, etc., but two quality-related statuses are Flagged and Rate limited. Normally, the Connected status is shown when the phone number used to send messages is in good standing.

Flagged : when the quality rating reaches the Red state, the number moves to Flagged status for the next 7 days. If the number maintains a good quality rating over the next 7 days, it returns to Connected status; otherwise, it moves to Rate limited status.

Rate limited : if the phone number does not maintain good quality even after moving to Flagged status, it moves to Rate limited. During this phase, the rate limit for the number is set by the quality-based rate limit tier your business belongs to.

If you have received Rate limited status and do not improve your message quality, you will be downgraded to a lower rate limit tier with a lower sending threshold.

Keeping a high quality rating

• Make sure your messages comply with theWhatsApp Business Policy .
• Only send messages tocustomers who opt in .
• Make sure your messages are clear, personalised and useful.
• Be mindful of how often you send messages.